Frequently Asked Questions
What industries do you support?
We work across healthcare, financial services, enterprise technology, sustainability, and public-interest projects where accuracy, privacy, and compliance are key.
How do you measure PR outcomes?
We set objectives per program, define leading indicators (story pipeline, accepted pitches, briefings), and track impact with a benchmarked dashboard. We avoid vanity metrics and focus on decision-grade signals.
What is your typical timeline for a launch?
For a net-new product, we recommend a 6–8 week run-up: messaging and proof audit, asset development, embargo briefings, then coordinated release with follow-ups.
Do you handle crisis communications?
Yes. We maintain a rapid-response playbook, escalation channels, and media holding statements. We prioritize stakeholder safety and regulatory compliance over speed alone.
Can you work with internal comms and HR?
Absolutely. We align internal and external narratives, create executive toolkits, and prepare town hall materials so teams are briefed before headlines hit.
Do you guarantee press coverage?
No one can guarantee earned media. We focus on disciplined story development, the right targets, and respectful persistence that builds long-term relationships.
What does onboarding look like?
We start with a discovery workshop, asset and risk audit, stakeholder map, and measurement plan. From there we agree on cadence and responsibilities.
Do you work with startups and enterprises?
Yes. We scale the approach based on resourcing and maturity. Startups often begin with a launch sprint; enterprises tap us for executive comms, newsroom operations, and complex issues.
How do you handle compliance review?
We route assets through your legal and regulatory stakeholders with clear checklists, version control, and time-boxed approvals.
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